Using the Type Tool and more

1. The Type Tool is the main tool. Select it and click on the art board. A flashing cursor indicates where the text will appear. 

Use the Control Panel to alter the font (character), size etc. of the text etc.

2. The Area Type tool allow you to place text inside a shape. 

Place a shape on the page and click with the Area Type Tool on the shape. Type your text.

3.  The Type on a Path tool allows you to type on a path. The example below shows the text on a circle path. But you can place it on any kind of open path too.

4. The Vertical Type tool allows you to have the text running up and down the path like the example below.